About Metric Panda

Building privacy-first analytics that puts website owners back in control.
Here's why we started this journey and where we're headed.

How It Began

Like many developers and website owners, we got tired of the same old story with web analytics. You know the one: install a bloated script, watch it slow down your site, and then discover it's collecting way more data than you ever wanted it to.

Google Analytics felt like overkill for most websites. Complex dashboards, invasive tracking, and that nagging feeling that you're participating in something that doesn't quite feel right. Your visitors' data gets swept up into a massive advertising ecosystem, and you're just along for the ride.

We wanted something different. Something simple, ethical, and affordable.

The Problem	What We Experienced	What We Wanted Instead
Bloated Analytics	× Slow loading scripts × Complex, overwhelming dashboards × Features we never used × Constant upselling	✓ Fast, lightweight tracking ✓ Clear, actionable insights ✓ Only what you actually need ✓ Honest, transparent pricing
Invasive Tracking	× Cross-site tracking × Personal data collection × Data sold to advertisers × Visitor fingerprinting	✓ Anonymous-only tracking ✓ No personal data collection ✓ Your data stays yours ✓ Respect visitor privacy
Cost & Control	× Expensive enterprise pricing × Locked into their ecosystem × No data portability × Terms change without warning	✓ Fair, predictable pricing ✓ Open source freedom ✓ Export your data anytime ✓ Transparent development

The vision was simple: create a free, self-hosted analytics app that anyone could run on their own server. And for those who didn't want the technical hassle, offer a hosted version that's easy, low-cost, and privacy-first.

The idea grew because we realized the web needed something friendlier — analytics without the ads, tracking, or greed.

Why We're Building It

Every website deserves good analytics, but not at the cost of visitor privacy or website performance.
We're building Metric Panda to solve real problems that real website owners face every day.

Give Back Control

Your website data should belong to you, not be part of someone else's advertising empire. We help you understand your traffic without surrendering your visitors' privacy.

Make It Human-Friendly

Analytics shouldn't require a PhD to understand. Simple installation, clear insights, and actionable data that actually helps you improve your website.

Respect Privacy

No creepy tracking, no personal data collection, no selling information to advertisers. Just clean, anonymous insights about how your website is performing.

Simplify Growth

Small websites shouldn't need expensive enterprise tools to understand their SEO and traffic. Get the insights you need without the complexity or cost.

Our Core Principles

Privacy First	We'll never compromise visitor privacy for features or profit
Open Source	The core platform remains free and open for anyone to use
Fair Pricing	Hosted plans cost what they should, not what the market will bear
No Lock-in	Export your data anytime, migrate wherever you want
Transparency	Clear about what we collect, how we use it, and what we don't do

What We're Hoping to Achieve

We're not trying to build the next tech unicorn or disrupt entire industries. We're trying to build something useful, sustainable, and ethical that makes the web a little bit better.

Goal	How We'll Get There	What Success Looks Like
Trusted Open Source Platform	✓ Keep core platform completely free ✓ Maintain open development on GitHub ✓ Listen to community feedback ✓ Regular updates and improvements	✓ Thousands of self-hosted installations ✓ Active contributor community ✓ Recommended by developers ✓ Trusted by privacy advocates
Accessible Hosted Option	✓ Fair $9/month pricing ✓ No technical setup required ✓ Same privacy protections ✓ Cancel anytime, export data	✓ Small businesses choose us over giants ✓ Bloggers get professional insights ✓ Non-profits track impact ethically ✓ Sustainable business model
Smart, Automatic Insights	✓ Weekly automated reports ✓ Actionable recommendations ✓ Trend detection and alerts ✓ Email summaries you actually read	✓ Users spend less time in dashboards ✓ More time improving their websites ✓ Data-driven decisions made easier ✓ Analytics that work for you
Organic Growth	✓ Build something people recommend ✓ Focus on user experience ✓ Transparent, honest communication ✓ No aggressive marketing tactics	✓ Word-of-mouth recommendations ✓ Community-driven adoption ✓ Customer loyalty, not lock-in ✓ Sustainable, profitable growth

Eventually, we'd love to support larger businesses too, but never at the cost of privacy or simplicity. The moment we start compromising on our core principles is the moment we become just another analytics company.

We want to build something that lasts, something that makes the web better, and something we can be proud of years from now.